Foodservice and leisure sector operator data now available in First Bite

Food and beverage suppliers are increasingly prioritizing leisure operators. Why? Because foodservice has become a revenue pillar, not just an amenity, at entertainment venues. 

Concessions were $1.23 billion (39.4%) of Cinemark's 2025 revenue. Food and beverage was $7.52 billion (24.4%) of Nevada casinos' fiscal 2025 revenue. And 78% of attendees buy food at sports venues.

Leisure accounts are some of the most attractive placements a foodservice brand can land. They offer high volume and strong visibility. Plus, operators under traffic pressure are actively rebuilding their menus and seeking new suppliers.

They're also some of the hardest accounts to engage. Leisure venues have historically had no clean way to be targeted.

That’s why we’re rolling out a foodservice and leisure sector audience dataset inside First Bite. 

Reaching foodservice leisure decision makers

Access our newest dataset with 131,700+ leisure operators across the US. 

Filter between casinos, theme parks, ski mountains, arenas, music venues, golf courses, gyms, and more to build your ideal target audience. 

It can feel overwhelming to map out the foodservice and leisure sector. A zoo, a bowling alley, a ballpark and a health club sit under four different NAICS codes and none of them say "foodservice." Many don't publish a menu. And the decision-maker is frequently not at the venue at all, run by specialist groups that sit between the manufacturer and the kitchen.

First Bite’s new foodservice and leisure sector dataset removes the complexity. 

View all US-based entertainment operators at once, filtering down by segment, size, region and more. 

Then request verified contacts with confidence, knowing that First Bite matches titles to venue types and buying groups, delivering the appropriate decision makers (ex: Director of Guest Experience, VP of Concessions, Facilities Director, Purchasing Manager, etc.)

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