The leading foodservice CRM—modern, data loaded
The leading foodservice CRM
Next generation CRM
Built for foodservice
Pre-filled operator data

Hundreds of foodservice professionals up their game with First Bite












Next generation features
Real-time pipeline reporting
- Management level pipeline overview
- Conversion metrics and funnel analytics
- Customizable dashboard views
Built-in forecasting and segmentation
- Account forecasting (volume and revenue)
- Multi-dimensional segmentation ability
- Door-level opportunity sizing
Track deals and contacts
- Organize by campaign, account owner, or stage
- Activity history and interaction tracking
- Email integration


Purpose-built for the food industry
Account target management
- Match products based on menu data
- Focus on high value
Chain <> Unit architecture
- Support chains and unit hierarchy seamlessly without workarounds
Operator rebates
- Deploy incentives and rebates directly in your CRM
- Unlock attribution and purchase data


Pre-filled operator data creates focus
Extensive data
- 1.5M operators and locations
- 100+ attributes and menu data
- Continuously updated in your CRM
White space identification
- Uncover untapped market opportunities and maximize your reach
Territory mapping
- Track brokers, distributers, and reps by territory using operator footprint and headquarters data
The most comprehensive CRM for foodservice sales.
Real-time pipeline reporting
Monitor every deal in flight with live dashboards that update as your team works.
Built-in forecasting and segmentation
Build dynamic revenue and volume forecasts and segment accounts with precision using foodservice-specific filters.
Track deals, activity, and contacts
Every email, every deal, every contact—automatically captured and organized.
Account target management
Set, prioritize, and manage target accounts with clear visibility into activity and progress.
Chain <> Unit architecture
Support chains and unit hierarchy seamlessly without workarounds.
Operator rebates
Integrated operator-specific rebates, incentives, and claims right inside your CRM.
Extensive data
Preloaded insights on every operator, so your team can focus on selling—not data entry.
White space identification
Uncover untouched opportunities in your territory with intelligent whitespace analysis.
Territory mapping
Define, assign, and optimize rep and broker territories that automatically track new opportunities.