About First Bite
Built by foodservice experts to unlock the black box of foodservice sales.
Like many food manufacturers, Reed faced the uphill challenge of connecting directly with operators while selling through distributors who rarely shared data. After hearing the same frustrations echoed by hundreds of manufacturers, it became clear this wasn’t just an isolated issue, it was an industry-wide challenge.
Following a decade at Impossible Foods, Reed set out to change the way foodservice manufacturers connect to their operators by creating First Bite.
Why we built First Bite
What makes First Bite unique is our commitment to being more than just a set of tools—we’re your partner, the bridge between manufacturers and operators, connecting you with people who will love your products. Together, we’re building the connected, transparent foodservice ecosystem this industry has needed for decades.
First Bite has since grown into a team of compassionate individuals united in our mission to:
Strengthen relationships, because lasting connections create loyal customers.
Bring transparency to foodservice by connecting food manufacturers of all sizes and stages directly with operators.
Design a platform where data empowers every decision, guiding food manufacturers toward real opportunities.
Manage your entire network of partners, intermediaries, and end customers in one unified platform.
Meet the team
Reed McCord
Founder & CEO
Colleen Ensor
Head of Product
Mike Stefferson
Director of Engineering
Ariana Thrasher
Account Manager
Evan Reid
Lead Application Engineer
Cam Drake
Head of Strategic Partnerships
Megan Ryan
Account Manager
Jeff Moore
Staff Machine Learning Engineer
Christian Cabral
Application Engineer
Matt Haun
Head of Growth
Dhaniel Sales
Software Engineer
Christian Wacker
Account Manager
Emilie Wood
Head of Customer Success
Eduardo Filipe Weber
Software Engineer
Leigh Anne Groszek
Team Coordinator
Laura Sanford
Designer
Michele Soto
Research Team Leader
Samuel Serato
Research Analyst
Heide Gacasan
Research Analyst
Jasper Danielle Marie Nebria
Research Analyst
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Here’s How We’re Reinventing Foodservice Sales at First Bite
Foodservice is a massive opportunity for food manufacturers, but reaching these operators directly can be expensive and time-intensive. That's why we created First Bite.
Latest press
Revolutionizing Foodservice Data with First Bite CEO Reed McCord
Empowering CPGs to Sell Into Foodservice
First Bite emerges from stealth to help food manufacturers
Join the team at First Bite
We're a small, focused team solving big problems in foodservice. If you want to build something meaningful with people who understand the industry, this is your place.
We know what it's like to chase down leads in spreadsheets, lose deals to paperwork, and wonder where your products actually end up. That's why we're building something better.
Work that matters
Help manufacturers get great products to more tables.
Room to grow
Small team means big impact and career development.
Industry expertise
Learn from people who've done this before.
Start closing better foodservice deals today
