Introducing First Bite’s Enhanced Email Sequencing Tools

Running sales outreach in First Bite is now faster, with 3x fewer steps. Platform users can build target foodservice operator lists using advanced menu and location filters, obtain verified decision maker contacts, and deploy multi-step email sequences fully inside the platform. 

The launch of our enhanced Sequence Builder brings more efficiency to the day-to-day work of foodservice sales teams. It’s the latest advancement to our go-to-market platform that includes extensive operator and menu data alongside CRM tools that help food manufacturers connect with customers, drive sales and grow their businesses.

Whether doing cold outreach to a new target operator segment, running a sample program or coordinating trade show follow up, our enhanced email sequencing tools make it even easier to reach verified foodservice decision makers at scale. 

Capabilities of Sequence Builder 

Build target lists, get verified operator contacts, and launch automated multi-step sales campaigns fully inside First Bite. Now with fewer steps, better deliverability, and more customization. 

Build the Campaign

• Automatic Contact Verification: Build target audience lists and request verified operator contacts in First Bite or upload your own to include in campaigns. 
• Personalization: Use dynamic fields – name, company, location, menu item, etc. – to make messages specific to recipients and improve reply rates. 
• A/B Testing: Run subject line and body copy experiments across sequence variants to identify top performers and continuously improve reply rates.
• Multi-user Sending: Set up campaigns to come from multiple users, without the need to log in to multiple accounts.
• Template Library: Create templates to use in sequences across teams. Save messaging for common instances and reuse high converting emails.
• Recipient-Specific Edits: Personalize emails for specific contacts, while still keeping them enrolled in the larger campaign. 

Run the Campaign 

• Scheduling: Set automated follow-ups, program delays, and use conditional logic that ensures outreach properly responds to engagement.
• Queue Visibility: See which contacts will receive messages next, eliminating ambiguity with scheduled sends. 
• Simple Editing: Add and remove campaign targets at any time or adjust email contents without disrupting what’s already in motion. 
• Attachments: When responding to interested operators in a sequence, easily add attachments like product and pricing sheets. 

Track the Campaign

• Reply Sorting: Automatically flag interested leads and identify who needs immediate attention by using sentiment detection. 
• Notifications: Receive updates in-platform or via email for completed sequences and interested responses. 
• Real-time Reporting: Monitor campaign performance by sequence step, or rep — giving sales managers full visibility into what's driving engagement and deals. See unique reporting like Interested Rate for a more accurate metric than Reply Rate. 
• Team Collaboration: Use one-click reply routing to assign interested operators to the right person on your team.

‍What Makes First Bite’s Email Sequencing Tools Right-Fit for Foodservice?

First Bite’s email sequencing tools function differently than other automation platforms because they were built specifically to meet the needs of foodservice teams. 

• Incorporate Menu Data: Built directly on top of menu data from 1.5M+ commercial and non-commercial locations, First Bite users can incorporate custom AI fields to automatically identify the most relevant menu and ingredient callouts and bake them into outreach messages. 
• Avoid Stale Contacts + Improve Deliverability: With operator contacts verified in real-time, you can launch campaigns with confidence that you’re getting in front of active decision makers. 
• Sampling Workflow: Request sample fulfillment directly within your inbox with just one-click. 
• Enhanced Tracking: Seamlessly create deals that use foodservice logic without leaving the sequencing interface. 

‍Get Started with First Bite's Email Sequencing Tools

Strategies for high-converting foodservice email sequences 

Proven email sequence tips + template